Who wants to buy a Flying car?

An aeroplane is a great product with a defined market in civilian and defence applications. A car is a killer product over the past century. There have been thoughts about a flying car for past several decades. Who wants to buy one?

• Someone with an air strip in their back yard?
• Someone with an air strip in their office?
• Someone who can afford the costs?
• For that someone fulfilling the above solutions, is a helicopter or a small private jet not a more durable solution?

So then when will flying cars come about and become popular. To understand this, one needs to understand technology diffusion curve and the hype curve.